How much should you charge per night on Airbnb?
Optimal price estimate based on your French city, property type and season. Simple or expert mode for hosts who want to fine-tune.
Low season
54 €
November–February, no events
Mid season
75 €
Recommended year-round price
High season
109 €
July–August, school holidays, events
Monthly revenue projection
Estimate your revenue based on the occupancy rate you target. National Airbnb occupancy averages 55–70% in high season for full-property rentals.
Estimated monthly revenue
€1,428
18 nights / month
Estimated yearly revenue
€17,136
Gross, before charges and commissions
📂 Where do these numbers come from?
Estimates are based on public market data. Our formula combines seven variables (city, neighbourhood, property type, capacity, season, amenities, rating) with coefficients calibrated on price ranges observed on leading platforms.
- Inside Airbnb — open scraped data per city (Paris, Lyon, Bordeaux, Marseille, Nice…): insideairbnb.com
- AirDNA Market Insights — average price ranges per market, monthly updates (public samples)
- INSEE — territorial database: commune populations, urban/rural classification used for our market tier
- Our analysis: 5,000+ French listings reviewed by our team in 2025 to calibrate tier × type × centrality coefficients
Results are provided for guidance. Optimal pricing also depends on your real-time local competition; for deeper optimization, use a yield management tool (Beyond Pricing, Wheelhouse, PriceLabs).
How to set the right nightly price for your Airbnb?
The nightly price is your #1 lever for Airbnb revenue. Too high: few bookings, declining Airbnb visibility score. Too low: full occupancy but thin margins and risk of problematic guests.
A good pricing strategy combines three time scales: a base rate (mid season), seasonal multipliers (high/low season, school holidays, public holidays) and an event boost (concerts, trade shows, festivals nearby). Our calculator estimates the first two; for the third, monitor your local commune calendar.
The 4 most common pricing mistakes
Across thousands of analyzed French Airbnb listings, here are the most common pitfalls:
- Year-round flat price: you leave money on the table in high season AND stay empty in low season. Activate at least 3 seasons.
- Underestimating high season: a central T2 in Bordeaux can go from €80 (low) to €160 (high) — that’s ×2, not +20%.
- Cleaning fees too high: above €50–80, guests filter out your listing. Better to absorb in base price for short stays.
- Not testing: change your price by ±10% every 2 weeks in low season to find the sweet spot.
Maximize your profitability
Frequently asked questions
We combine seven variables (market tier × property type × capacity × centrality × season + in expert mode: rating × amenities) with coefficients calibrated on price ranges observed on Airbnb and published by Inside Airbnb / AirDNA. It's an estimate, not a guarantee: your local competition and photo quality matter too.
If your current price differs by more than 30% from the estimate, two leads: (1) listing quality (photos, copy) boosts/limits your real price, (2) local competition is denser or sparser. Our estimate is a compass to orient your strategy, not a rigid target.
Smart Pricing tends to underestimate your optimal price to maximize occupancy at the expense of margin. Better to either (a) set prices manually season by season with our calculator, or (b) use a third-party yield manager (Beyond Pricing, PriceLabs) that factors in real-time competition.
For stays of at least 3 nights, €50–80 (excl. tax) is the accepted range. For short stays (1–2 nights), absorb cleaning into the base price: Airbnb has penalized high cleaning fees on short stays in its algorithm since April 2024.
Yes, in two cases: (a) exceptional location (historic centre, seafront/lakeside), (b) atypical, well-curated property (design loft, restored sheepfold…). Standard property in a mid-size city: more like €50–75 outside high season.
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